How to Improve Your Website to Make the Most of Christmas

Whether you’re a blogger, business owner, or anyone else who has a website, you should always be striving to gain more success from your site. Christmas is a fantastic time to step things up a notch, and improvements such as improved web hosting services and seasonal content will work wonders for your website.

The festive season is a brilliant time of year for many reasons, but as a website owner, it’s especially productive, as there’s the possibility of gaining a lot more traffic and people paying attention to your site. It’s for this reason that it’s essential to ensure you do all you can to take advantage of Christmas.

No matter how swish your website or blog is, there’s always room for improvement. In this post, we’ll take a look at a few of the simple things you can do to see success this Christmas.

Seasonal Content

Throughout the year, there are periods and events that provide the ideal opportunity to write seasonal blog content — and it doesn’t get much bigger than Christmas. The benefit of focusing topics around Christmas is that people will be searching for this type of content regularly during this time. Therefore, you’re provided with the perfect opportunity to gain more followers and site visitors. It’s then up to you to deliver the content that will encourage those increases in traffic.

This is especially beneficial for businesses and eCommerce sites, as more people visiting your website increases your ability to make money. Seasonal content also gives you a chance to explore new topics and types of content, which allows you to market and appeal to different niches and audiences.

Optimise Your Site for SEO

In the digital age, there is an abundance of technical terms and jargon to get to grips with, but one that has appeared frequently online in recent years is ‘SEO’. If you own a website, this is something that you should undoubtedly take note of. Search Engine Optimisation relates to the various marketing techniques used to help your website rank higher on search engines.

Ranking higher on Google will increase the likelihood of people stumbling upon your website (again, beneficial for businesses and eCommerce). Two effective ways of improving your site’s SEO are backlinks and keywords.

  • A backlink is a link to other high-authority, relevant websites that are used to support the topic by confirming quotes and statistics, or provide useful extra material to the reader. This demonstrates to search engines that your site is a valuable source of information and therefore improves your ranking.
  • Keywords are words and phrases that people use when entering a search on Google. Your target keywords will relate to your chosen industry or niche and should be used throughout both copy and blog content.

Improve Performance with Better Website Hosting

When you first created a website, you will have had to purchase web hosting services. This provides you with the necessary bandwidth and web space to ‘get online’. In the early days, you may have been on a tighter budget than you are now — which, for many people, leads to the decision to opt for the cheapest possible option.

Unfortunately, if something is dirt cheap, it’s usually for a reason. In the case of web hosting, you’ll find that it can lead to poor site performance. This means your website will take longer to load and could even suffer from unexpected periods of downtime. Both are incredibly frustrating for people attempting to visit and navigate your site, and will give them little choice but to find an alternative.

Upgrading your current website hosting services is a simple process that is very reasonable in price, so any concerns about forking out too much over Christmas are unnecessary. There are a few different types of website hosting (VPS server hosting, dedicated server, shared hosting), so it’s worth shopping around to find the best fit to suit your needs.  

Take Advantage of Social Media

Before the internet, companies would have to assign a fairly large budget to market themselves through a wide range of channels. This meant that larger organisations would always be in an advantageous position thanks to their substantial financial backing. But that is no longer the case thanks to social media, and now there’s very much a level playing field amongst the big cats and the little guys.

If you have social media accounts such as Facebook, Twitter, and Instagram, but are yet to use them to market your blog or website, what on earth have you been doing?! Millions of people use these sites every day, which means you have the potential to gain a larger global audience for FREE.

This is a collaborative post.

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